Series: Client Reviews Vol.1

Miyoshi Oil & Fat Co., Ltd.

We created a website that effectively conveys "The Power of Manufacturing", and has received highly positive feedback from clients.

Miyoshi Oil & Fat Co., Ltd. is a manufacturer of a wide range of oil and fat products, such as margarine, lard, cream, soap, and cosmetics. We interviewed them to find out what they thought of working with JAYTHREE.

JAYTHREE was the company that created a website that had really grabbed our attention.

Our first website was lauched in 1999, and it was designed in-house at that time. In other words, our employees produced it. We had kept it the same for a very long time, but we felt that there was a limit to the design and structure of the site. So we began thinking that we needed to hire an outside professional to help us out.
We started a project team for the renewal of the website, and we researched various websites and discussed with the team issues such as, "What kind of website do we want to make?", "What kind of look fits our company?" and "What kind of website do we think looks good?"

At that time, we came across the JAL Ground Service website and thought that the structure and use of photos was just perfect. We felt the same about the way the message was conveyed, and the way it was made to feel as if it was a live shot of the scene. We kept researching to see who had made the design, and we found JAYTHREE. Of course, we also were looking around at other design companies that interested us, and receiving information. In other words, JAYTHREE was one of many companies we were considering...

The deciding factor for us was the reassurance we felt from the polite service and thoughtful advice.

On our first visit, it was just the two of us, and we were very impressed when JAYTHREE greeted us with four or five people, including the president. Normally, it would've been just one or two of the people in charge. We felt a warmth that we didn't feel from the other companies. Also, we weren't usually involved in advertising or production, so we were amateurs. From there, they gave us great advice like "you should think of the website this way," or "for your content, you can convey this sort of message," and through that we felt a lot of reassurance.

Other companies would first promote themselves by boasting about their specialties. JAYTHREE, however, put their own PR on the back burner, and we could really feel how much they cared about us when they talked about how to make our website a success. It truly made us happy. They have a lot of experience and are ISO 27001 certified, so we had no trouble convincing our company to make the decision.

We wanted a website that would convey "The Power of Manufacturing."

One of our goals with the website renewal was to improve usability and accessibility, but even more importantly, we also want to convey "the Power of Manufacturing". We wanted to demonstrate our driving force and productivity by showing that we are a company where these kind of people work at these sites to make these kind of products.

We truly felt that we created this together with JAYTHREE. They were not excessively particular, but they truly helped us with the details. We were also happy that they listened to our ideas. It didn't mean that they agreed with everything, but they showed us a variety of options and brought forth a wide variety of ideas. It was reassuring to have people with experience in charge, and their team was easy to work with. They communicated with us in all phases from planning to shooting, and made us feel like we were colleagues in the same company.

We were inspired with the way they always think about others, and how they elegantly and effectively conveyed the concept of "MIYOSHI PRIDE".

When we launched the website, our employees were saying things like "It looks incredible!" and "I can't believe this is our company's website!" We also received many compliments from our business partners, and many even asked us who made it and if we could introduce them. We really do feel that we made the right decision in hiring JAYTHREE. Their work ethic, and the way they value people and communicate is both amazing and inspiring. We look forward to working together with them again in the future.
(*To our friends at Miyoshi: Thank you for taking time to provide this incredible feedback! -J3)

Thoughts from JAYTHREE's Representative

Miyoshi Oil & Fat Co. Ltd. is a listed oil and fat company that has been in the business for ninety-six years. This website renewal project took about eight months to complete, which included the planning and filming of the plant. In response to the enthusiasm of Miyoshi Oil & Fat Co. Ltd's representatives, we studied the company's corporate culture and proposed a fundamental overhaul of the website centered on a new concept.

During the filming process, we closely observed Miyoshi's corporate offices and plants to get a better sense of how their employees work. The project director and design team then thorougly explored how to best portray this. As a result of this process, we were able to successfully convey Miyoshi's corporate culture of valuing people by focusing on the "people" and "passion" that make up "Miyoshi Pride." Following the renewal, the website has received an increased number of inquiries and feedback from both inside and outside of the company has been overwhelmingly positive. Our team feels proud that we were able to be a part of such a meaningful project with our new friends at Miyoshi.

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