Project Overview

We produced the corporate website for Miyoshi Oil & Fat Co., Ltd., a manufacturer of oil and fat products for businesses. After 10 years, the design, structure, content of the previous website were outdated and we felt that the site did not fully convey the company's passion for manufacturing. In renewing the website, we ensured that this passion was effectively conveyed.

Strategy

• From branding to end product, overall planning and design
• Dynamic designs with photos that convey the company's image
• Website redesign to allow users to access any information on the website within two clicks

Key Points

The requests for the website renewal were heavily focused on branding.
To get to know our client more throughly, we visited and interviewed staff at the Tokyo, Nagoya and Kobe factories. We were able to learn more about their business, and hence create a product ideally suited to the client's image.