Project Overview

We produced an English pamphlet to promote the appeal of Kobe City to foreign countries.
In particular, we wanted to feature three key elements—Arima Hot Springs, Kobe Beef, and Nada Sake—and make them more widely known to visitors to Japan from abroad, so we designed the brochure around these three themes.

Key to the project was the assistance of our group of "SENPAI", non-Japanese long-term residents with a deep understanding of and appreciation for the appeal of Kobe City. These SENPAI were appointed to conduct the interviews and prepare the manuscript, making sure that the English descriptions and slogans used in the pamphlet would resonate with a worldwide audience.

Key Points

• Design with an international perspective.
• Intuitive, convicing experience reports written by native speakers to resonante with a worldwide audience.