Area rebranding for inbound tourism, showcasing Kobe's attractions from the perspective of foreign residents in Japan.
Kobe Tourism Bureau
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Information site for inbound
We were asked to renew and create fresh content for "FeelKOBE+", the official inbound tourist information website for the city of Kobe in Hyogo Prefecture. Non-Japanese residents of Japan (known as "SENPAI") participated in the project, helping to select destinations that would be attractive to tourists from abroad, as well as accompanying us for interviews and photo shoots. The website was localized into four languages: English, Traditional Chinese, Simplified Chinese, and Korean.
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Promotion brochure for inbound
We produced an English pamphlet to promote the appeal of Kobe City to foreign countries.
In particular, we wanted to feature three key elements—Arima Hot Springs, Kobe Beef, and Nada Sake—and make them more widely known to visitors to Japan from abroad, so we designed the brochure around these three themes.
Key to the project was the assistance of our group of "SENPAI", non-Japanese long-term residents with a deep understanding of and appreciation for the appeal of Kobe City. These SENPAI were appointed to conduct the interviews and prepare the manuscript, making sure that the English descriptions and slogans used in the pamphlet would resonate with a worldwide audience.
