2016.09

We worked with the company's predecessor, Orkney Limited, for many years since its establishment. We produced their corporate logo, business tools, and were in charge of their art direction and design, including the production of sales promotion brochures. When the company name changed in 2016, we helped renew and refresh the company image, which included designing a new corporate logo and producing guidelines to dictate tone and style.

2018.06

We assisted UPWARD, Inc. with their rebranding to further build and improve their brand image. The new key visual and external message were created based on the concept of "go smarter". From sales tools to office interiors, we developed a consistent brand image.

2016.09

• Design direction with a focus on simplicity, a forward-thinking mindset, and an eye on global expansion.
• Establishing clear guidelines for visual tone, style, and use of color.

2018.06

We have created a sales tool that appeals to the brand image, explains the company's services, and is designed to meet the needs of each application while consistently remaining true to UPWARD's worldview.
To convey the CEO's ideas to employees, we also created internal messaging to serve as action guidelines. We clarified a common understanding of what makes UPWARD unique as a company.

2016.09

Encouraged by UPWARD's enthusiasm to readily promote their "rebirth", we created a brave and bold design. We paid particular attention to the paper quality and color used for business cards, as they are one of the most fundamentally important tools of business.

2018.06

Transformation to a stylish new generation of salesmensalesmen's stylish new generation—from stereotypical, dull work to a free-and-easy job where you can be yourself.
Presenting this image of a cool, smart salesman as the main visual provided insight into UPWARD, Inc.'s worldview.