Project Overview

In 2018, we developed the concept, key visuals, and internal and external messages as a part of UPWARD's rebranding project. After the rebranding project, we have also been responsible for external product sales. This time, however, we were put in charge of creating tools to increase internal motivation.

Strategy

• Original T-shirts were designed in order to raise awareness of the UPWARD brand.

Key Points

It was a waste that employees only had the opportunity to put on the original T-shirt during internal events. Therefore we integrated the ideas of "company logo on a college-style T-shirt" and "subtly conveying the internal message developed in the rebranding process", and produced a T-shirt design that can be worn day-to-day, naturally and organically conveying the wearer's sense of pride about working at UPWARD.