Corporate and visual identity, solutions videos, HR and promotional tools, and total brand-building support.
UPWARD, Inc.
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Rebranding
We have created a sales tool that appeals to the brand image, explains the company's services, and is designed to meet the needs of each application while consistently remaining true to UPWARD's worldview.
To convey the CEO's ideas to employees, we also created internal messaging to serve as action guidelines. We clarified a common understanding of what makes UPWARD unique as a company.
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Creating tools to increase internal motivation.
In 2018, we developed the concept, key visuals, and internal and external messages as a part of UPWARD's rebranding project. After the rebranding project, we have also been responsible for external product sales. This time, however, we were put in charge of creating tools to increase internal motivation.
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AGENT Concept Movie
UPWARD, Inc. is a company that offers an easy-to-use location service. We created a concept movie for AGENT, a smartphone application that automatically records daily sales activities and supports the sales process by recommending places to visit based on accumulated data.
Client Reviews
Future-oriented branding that perfectly suits the new generation of field workers has been achieved.
